The Good Soldier Beginning English Literature Essay

The Good Soldier Beginning English Literature Essay In The Good Soldier (1915) by Ford Madox Ford, the narrator, John Dowell tells the reader his story, the story of his marriage to his wife Florence and when she met an English gentleman, named Edward Ashburnham. (The good soldier from the title of the novel). He goes on to describe the events that lead to Ashburnhams affair with his wife and it being revealed to him. Edward and Florence had both committed suicide by the end of the novel. However, John Dowell seems not to narrate any of these events in a linear, traditional fashion. Ford Madox Ford attempts to recreate Johns ignorance of Florences adultery by representing the events of the store, not in a casual sequence but instead as they occur to him in his recollections and reminisciences. Its not that Dowell himself intends to be misleading, but he has an awful habit of teasing the reader by revealing the crucial parts of information in an off-hand, casual manner. He says I dont know how it is best to put this thing down-whether it would be better to try and tell the story from the beginning, as if it were a story; or whether to tell it from the distance of time, as it reached me from the lips of Leonora or from those of Edward himself.  [1]  Reading The Good Soldier feels like the reader is a detective in a mystery novel, trying to make sense of the clues presented to them along the way. Fords innovative use of this fallible or unreliable narration plays a major role in the novel and other modernist fiction.  [2]  In this essay, a particular section of the book will be examined, between page 37 and 43. The essay will take a number of examples in the text, in an attempt to draw attention to the language used in this section to reveal a deep understanding of Dowells character, especially focussing on his reliability or in this case unreliability as a narrator. Then, the essay will bring all the facts into a conclusion. (Lewis, 2007) The first thing this essay must do is examine the character of Dowell so that it is better to understand him from a readers perspective. Dowell, from the start of the novel is shown to be naÃÆ' ¯ve and not as intelligent as he thinks he is. He doesnt realise that his wife is having an affair behind his back, that she is lying to him about her heart condition and many other examples that are too numerous to list. Dowell has a habit of recalling, in great detail, the parts of an experience that most people would ignore or remember less of. Yet, when something important or climactic happens his recollection is weak and limited. It becomes evident throughout the novel that Dowell is a curmudgeon. He seems to see absolutely everything in a negative light and what is most evident is that he seems to take pleasure from other peoples misery. A good example of this is when Dowell tells us about Leonora teaching Edward and Leonora would just nod her head in a way that quite pleasantly rattled my poor wife. (Ford, 2002, p. 38) Another excellent example of Dowell searching for the negative in a positive situation is when he is describing their excursion. He describes shortly the green grass and the beautiful location but the reason he remembers the trip and the scene is nothing to do with the beauty but something else. Why, I remember on that afternoon I saw a brown cow hitch its horns under the stomach of a black and white animal and the black and white one was thrown right into the middle of a narrow stream. I burst out laughing,. It shows that Dowell focuses on the parts of a story that most people would gloss over. He reflects that he probably should have pitied the animal but he didnt; he merely enjoyed the sight. Dowell adds that no one paid attention to him laughing. (Ford, 2002, p. 38) Dowells apparent inability to understand any of the events that are about to happen, mean that he creates a lot of dramatic irony. A significant example of this irony is the obvious discrepancy between Dowells perception of himself and the readers perception of Dowell. Dowell for example, considers himself to be really intelligent, perceptive and insightful. Because he has had nothing to do for nine years, he reasons that he must be a faithful and reliable narrator. He explains to the reader that his attention was entirely focused on his surroundings, for example: the dining room decorations, the hotel plan layout, the flirtatiousness of Florence. But as he relates to the story of their trip to Nauheim, Dowell is quite the opposite of insightful. He is so obsessed with seeing things at face value and in trusting those he sees as good people, that he seems to be incapable of noticing the things happening all around him. He doesnt even notice that there is a budding romance between Edward and his wife, Florence. Even when Leonora explicitly tries to reveal the truth to him, Dowell doesnt understand. He simply accepts her Im an Irish Catholic (Ford, 2002, p. 43) excuse quite happily with no objection. Dowell seems to only recognise the details which have little bearing on the situation or of little importance. Florences betrayal and Leonoras absolute horror seem to remain completely transparent to him. When Dowell laughs at the cows, it can be inferred that this is a bigger metaphor for how the reader perceives Dowell while reading the novel. The reader laughs at how pathetic and disastrously inept he is. He laughs at what is an act of violence among the animals in quite an odd, awkward manner. It is strange that he manages to notice the intricacies of the cows relationships but fails to notice the violence, emotional not physical, that floods his quite intimate foursome. It is also interesting to note that when reflecting on the situation Dowell admits that he SHOULD have pitied the animal that was hurled into the water, but didnt feel any pity at all. With this said, it is hard for the reader to feel sympathetic for Dowell because though his situation is tragic, it is also morbidly hilarious. His ignorance and naivety means that an outsider observing the story develops only a queer fascination. Dowells character is clearly complex and has a lot of layers. Unreliable in life and a s a narrator, Dowells narration is confusing and misleading. Before this essay can examine Dowell as an unreliable narrator, the term must be defined so that is clear exactly what an unreliable narrator is. An unreliable narrator is a first-person narrator who for some reason has a biased or compromised point of view. What the narrator himself does not know or experience can therefore not be explained to the reader. In this novel, Dowell is an unreliable narrator as the reader is given reasons not to trust his narrative. There are a number of ways that a narrator can be seen to be unreliable. He could have prejudices against a particular age, race, class or gender for example. The narrator may have an intelligence level considered to be lower than average. A common one is that the narrator may be trying to make a point contrary to the actions of the story or be attempting to slander or misrepresent a person or situation. In Dowells case, he seems to fall into a few of these categories. Dowell has a very confusing way of talking, as if he is recalling memories there and then and writing them down on paper without the thought of editing them afterwards. Because of this, there are a number of issues that arise for the reader. For example, on page 37, he tries to remember something but cannot remember when it happened. I cant remember whether it was in our first year the first year of us four at Nauheim, because, of course, it would have been the fourth year of Florence and myself but it must have been in the first or second year. (Ford, 2002, p. 37). This passage leads the reader to question how reliable the narrator is, as he is not sure of the time he is referring to and in his wording confuses the reader even more than perhaps himself. By adding in the reference to him and Florence, he makes it unnecessarily confusing to understand when he is talking about. Soon after, when describing a European castle, Dowell says: It has the disadvantage of being in Prussia; and it is always disagreeable to go into that country. (Ford, 2002, p. 38) This shows that Dowell is trying to force his opinion onto the reader as if it were fact. If it were his opinion, he could have said It is my opinion that it would be disagreeableà ¢Ã¢â€š ¬Ã‚ ¦ or something similar. When talking about Florence educating Edward, Dowell makes another comment to seem unreliable. He mentions that Florence was singularly expert as a guide to archaeological ruins and then went on to say there was nothing she liked so much as showing people around ruins. However, he then says that She only did it once. For something to be considered somebodys favourite thing to do in the world, it would be typical to assume that they had done it many times, not just once. This questions once more whether the narrator, in this case Dowell, is reliable. To conclude, the section of the book analysed shows us that John Dowell has a unique and vibrant character and personality. He is shown to be rather naÃÆ' ¯ve and ignorant in the way he does not notice or understand that his wife is having an affair or even that Leonora was attempting to tell him about it. His habit to find the negative in every situation makes the reader rather depressed and frustrated, which seems a strange way of telling a story, both by Dowell and by Ford himself. When seeing the cows fight, he finds this funny, remembering this example of violence over remembering the pleasant surroundings and the fun of a holiday. This shows us that Dowell is a pretty unreliable guy to rely on when it comes to recalling the story as he does not remember the things of importance. When it comes to being an unreliable narrator, it becomes increasingly evident that Dowell fits this criteria as he constantly glosses over important facts giving his own opinions and slant instead o f the facts, leading the reader to believe everything that he says to be the truth when it clearly is not the case. The Good Soldier presents the reader with a confusing and at some times frustrating read. The narration throughout the novel is convoluted, misleading and annoyingly erratic. Regardless, the narration creates a morbid comedy of the situation, with the reader warming a little to Dowells uselessness and sheer dumbfoundedness. One thing is clear, John Dowell is unreliable as a narrator and would not be a good choice to tell a story!

Hotel and Marketing Mix

B629- Managing 2: Marketing and Finance EMA Problem related to marketing mix and performance measurement By Yennifer Pereira (PI: A8407709) August 2012 Contents Word count: 2415 Section: 1. Description of my organisation 2. Description of the marketing mix 3. Identify, analyse and summarise a problem relating marketing mix 4. Solution 5. Identify, analyse and summarise a problem relating performance management 6. Solution 7. References 1. Description of my organisationTravelodge is budget hotel brand that was launch on the UK in 1985 and currently operates more than 450 hotels in Ireland, Spain and the UK. The company is growing very fast and is planning to operate more than 70,000 rooms, approximately over 1000 hotels by 2020 and be the biggest hotels operator in London by the 2012 Olympics. Around eight million people stay with Travelodge every year, booking the rooms online at the company’s webpage. The chain employs more than 6000 staff and is currently owned by Dubai inte rnational Capital which acquires the chain on 2006.I had been working in Travelodge for three years, working my way through from chambermaid, receptionist to assistant manager, currently been in position lest that 6 months and still learning the company targets and focus in the market. Currently Travelodge is undergoing their biggest remodelling in their hotels in order to gain back the customers lost to Premier Inn their biggest competitors in the low budget market, due to the poor quality in customer service and the quality of service in the previous years. . Description of the marketing mix Marketing mix is refer as creating the right product that will attract the attention of their customers and this can be done by creating the right product, at the right price, in the right place using the appropriate promotions. Travelodge uses the marketing mix technique on their daily basics as part of the revenue team to generate the savers prices that we use online.Travelodge proud itself from providing low prices and clean and fresh rooms to our main stakeholders which are our customers, but in order to achieve that they must have a revenue team in charge of controlling the prices and promotions put online according to the location of the hotel, time of year and other issues, our revenue team works in this by using the 7 Ps of marketing. To start of they focus in the: Product: Our product will always be de same in all the hotels a clean and fresh rooms Price: This is taking into consideration after the hotel is analysing depending the time of year, location, size and other features.For example to book a room in February during the week in Bournemouth will cost you if book in advance as little as ? 19 per night, the same hotel also book in advance for the same day of the week will cost you as much as ? 80, due to the location and the season, in the other hand if you book a hotel in Bournemouth town centre will normally cost you around 20% more that a road side hotel near Bournemouth. That is why is crucial to analyse all the perspectives before setting the prices.Place: This is crucial when planning the revenue of the hotel as a road side hotel will not be as busy as a city centre hotel, or a seasonal hotel is not as profitable in winter as a London hotel in the main shopping street in the same period. Promotion: Travelodge on the daily basic our coming out with promotions to encourage customers to stay with us, a good example of this is that if you book online or by phone on the day, you will get a 10% discount rather that booking direct over the desk.We also encourage guest to purchase food and beverages by always making sure we have promotions available. People: Travelodge focus on hiring the correct team to ensure that our customers has the best service as possible from the moment they book all the way to the moment they check out. This can only be achieved by providing the right training and developing the right skills to ensure customers receive the best customer service. Processes: Travelodge nsures that all our hotels provides the same process across all the company, by ensuring that customers are deal correctly, that layout looks fairly similar, that we provide same services across the hotels and that we always are providing the correct service. Physical evidence: This is the evidence that our customer sees when he comes into a Travelodge and sees that staff all in uniform, everything branded, currently this is our main problem that not all the hotels look the same due to the layout and most of then require a brand update. . Identify, analyse and summarise a problem relating marketing mix Identify Our main focus in Travelodge is pleasing our customers by providing affordable, clean and fresh rooms, but as Travelodge been open since 1985, is difficult to provide the same standard in every hotel, the main problem that we currently have is that our hotels look completely different due to the different refurbishment that we had have over the years, as Travelodge opens a new hotel a new trial runs in that hotel and is use for a few years.Currently when a customer walks into a room in Travelodge they never know what to expect as no all Travelodge’s look the same. Analyse As a customer you expect when you walk into a hotel that will look as similar to the other hotels of the same brand, but when a company has been open for more than 26 years is difficult to maintain the same standard across their hotels. Travelodge is currently having an issue with the Physical evidence in his marketing mix, which is affecting the corporate image in overall.This issue has arise due to cost issues, the company main target in previous years was to spend revenue in building and opening new hotel, as new building arise new refurbishment ideas follow, and different layout happen without been concern on the image and standardization of the brand. Even though Travelodge has been very good in maintaining a set a st rict rule about the advertisement provide in each hotel, all the leaflets and brochures were the same and similar supplier use, the actual hotels rooms due not comply with the corporate image. This in overall affects the perspective not only of the customer, but the staff members.This links with the concept that there are four critical areas of success, the customer perspective that if is currently no been meet, the internal process perspective which are no satisfying customer needs as we are providing in some cases old, out of date and damage rooms, the innovation and learning perspective, also no been accomplish as the repeats customers keeps using this Travelodge’s but no does not sees any improvement or change and the financial perspective which is also no been meet due to having to spend more money in opening hotels and not focusing on refurnishing the old ones.Summary To summarise the problem Travelodge has spend too much money focusing in building new hotels, that focu sing in the corporate image, due to the different layouts in rooms, location of hotels customers expectations are no been meet and this is affecting the perspective no only of their customers but also they employees. 4. Solution Travelodge has realise that this is a major issue and after 26 years has started to listen to our customers complaints and request to update the brand image and improve the rooms.Travelodge has decided to fight back and restructures the image of the company by spending ? 57 million pounds in refurbishment, which 80% of hotels should be completed by autumn, they are planning to change the room design by updating the colours, curtains, acquiring to of the range beds, updating the bathroom to a state of the art power shower, and repaint and redecorate all of the hotels in the company. 5. Identify, analyse and summarise a problem relating performance managementIdentify Travelodge Bournemouth Seafront is currently facing a major problem in performance that is aff ecting the hotel overall and is that due to a fall in cleanliness of the rooms we are receiving a considerable amount of complains on the daily basics that are affecting the way the customer sees the hotel, due to this issues are WYR is not as target by the company. Analyse Every Travelodge receives at the end of the month a scorecard in which it ill inform the hotel what is expected from us, there are targets sets on how many rooms are sold and how much is sold over the bar, but one of the most important things that we look for in the score card is the WYR (Would you recommend), this are the rating that are customers gives us after they have stay with us. Unfortunately there has been a significant drop in are WYR that is affecting us dramatically. SummaryAfter investigating and speaking with our customers we have draw to he conclusion that this is due to the poor standard of cleanliness in the hotel, this was due to the manager been promoted to a new hotel and the hotel had to run through a period without manager on site, due to been the period the hotel was all the time fully book resulting on the staff having to work 6 days a weeks or overtime during all the summer period and the housekeeping department did not have the amount of staff that was needed on the daily basics, as a result they had to clean everyday between 12 to 18 rooms plus there were many issues of not having the right equipment to work. To summarise the problem when the new manager took over he had to face with a big challenge, the performance of the hotel and the targets are not been meet. As a company we use a scorecard (figure 1) that helps us measure the performance of the hotel this divides the hotels into different areas and is clear for as to know that areas that we are failing from the scorecard, if we are doing well a green scorecard can be seen and if is moderate performance will be amber and bad performance will be show in red which is what we are facing in the WYR.Are WYR is spec ifying that room cleanliness is not what customers are expecting this is a result of the issues seen above but also poor management for the last few months as there is not set of measurements in place in the hotel at that moment to see or compare to what is a good room to what in reality we are offering, we did not have the appropriate budget to buy the materials that we require in the hotel or is not been manage appropriately in order to last the time that is require to last. In overall due to poor management during the last month as the consistent of the hotel cleanliness are not been meet and as there was not a manager to be responsible for the hotel or to set targets, the hotel performance drop. 6. SolutionThere are many solutions to resolve this issue the best way possible but it has to be a solution that will benefit the hotel performance and quick and effectively as possible so to improve I come out with a list of effects that can be taking place to start improving the cleanl iness of the rooms. The first issue that the manager should so is decentralise the hotel into areas and give different areas for the assistant managers to focus on, for example one to be responsible for food and beverage, one for health and safety and one for housekeeping area, with the manager overlooking all the department and making sure that everything runs smoothly.The assistant manager or person responsible in the housekeeping department will have to implement the following plan in order to success in the task set firstly is crucial to start by re training the entire housekeeping department in order for then to know what is expected of then and the standards that we need to achieve, secondly an order of products will need to be process in order for housekeeping to have the materials needed to clean the rooms and get the cleanliness up to date, retrain the staff in effectively using the products that they have available without wasting anything, next step will be to make sure t hat a set of task are in place of the linen porter such as cleaning the public areas and making sure that linen and materials are in hand to be use by housekeeping so they do not waste any time having to find then, extra cleaning activities must be set for housekeeper to carry out then every month that can be from a range of task such a kettle discalers, changing shower curtains, mattress protectors and making sure that all the rooms have all the high level dusted done regularly, to top it all daily room checks will have to be carry out by the managers, housekeepers and staff to make sure that every room that is given to a customer is clean as is expected not only by the customer but also by the company. If all of this issues are been done as instructed there such be a difference in the rooms in a short period of time that will help the WYR that in overall will help not only in getting a green scorecard but will make customers satisfy with their stay and willing to repeat their stay with us.Is important to notice that to be able to achieve this a considerable amount of money will have to be spend in getting all the cleaning materials that are require in order to turn around the state of the rooms and a lot of time will be needed to retrain all the housekeeping department in achieving the task but all the managers and hotel staff in making sure the correct rooms checks are carry out daily. 7. References Open University (2009) B628, Managing and managing people; OU: Milton Keynes. www. travelodge. co. uk B629 Understanding Marketing and Financial Information EMA Part 2 Activities and outputs (weeks 15-19) Week 15, Activity 1 Table 15. Advice on outsourcing parks and gardens maintenance operations |Problem identification |Outsourcing parks and gardens maintenance in order to be in | | |budget for the next three years | |Analysis (investigation) |The company has the option to either try to outsource or to | | |maintain the team they already have and try to save the money if | | |possible. Analysing what their currently expenses are and what | | |the company is offering then is better to outsource as the | | |company will run why all the extra costs if they are needed such | | |as extra staff, equipment and other materials. |Conclusion to the analysis (results of the investigation) |To conclude is a better idea to contract the maintenance company | | |for 3 years as they will maintain the same price for the three | | |years and the council will be already aware of how much is | | |expending | |The solution, listed as a set of SMART recommendations |It may take time to adapt to the changes to a new company and as | | |a result staff will suffer from downsizing and being transfer but| | |in overall will result in a profitable result for the council | Week 15, Activity 2 Activity 2- Comparison of absorption and marginal costing The major difference between one and another is that the marginal costing will take into consideration all the variable costs that take to get the product which as a result will always vary from the absorption costs as this will only show just the percentage that the person that wants to sell will want to add on MARGINAL COST = |VARIABLE COST DIRECT LABOUR | | |+ | | |DIRECT MATERIAL | | |+ | | |DIRECT EXPENSE | | |+ | | |VARIABLE OVERHEADS | Week 15, Activity 3 Activity 3- 1. Why organisations prepare budgets: To control better the resources they have and make the company profitable 2. Differences between direct and indirect costs? Both costs should be represented in the financial report to make a clear picture of the reality of the financial situation of the company 3. Fixed and variable costs?Fixed costs are those that will never change and variables can change at any time so is important to present both clearly in the financial reports Week 16, Activity 1 Activity 1 Smallville accounts The differences between creating a income and expenditure account rather that receipts and payments account is that the income and expenditure will explain all that goes on in the business including the loss and profits, will show any outstanding payments from creditors and provides a clear understanding of what is expend and in what areas as how much of the stock is being use. Week 16, Activity 2 Activity 2 Balance sheet for Musical instruments Business Sources ? 000 Resources ? 00 Owners capital 750 Fixed assets 970 Loan 500 Stock 300 Creditors 300 Cash 280 1550 1550 Week 16, Activity 4 Table 16. 2 Advice on maximising reported profit figure |Problem identification |Maximising the report profit figure in order to finish the end of| | |year with a favourable performance | |Analysis (investigation) Robin Williams the owner and chief executive of a catering | | |service business is interested in getting new assesses to his | | |company but in order to do that he needs to provide all the | | |information available to get the financial support he needs, his | | |purpose is to i mprove the financial report by either postponing | | |or going ahead with a few transactions, The focus of this report | | |is to provide as much support in order to make the correct | | |decision. | | |1. First transaction with is spend ? 50. 00 in advertising which | | |will increase in sales by 20% in the next financial year- Perhaps| | |way is a lot of capital that will be invested and will only | | |result in increase in sales for next year. | | |2. Take out goods for his own use- this has to be postponing as | | |will show a lost in goods and not an increase in income. | | |3. Sell goods in credit- this is a great investment as will show | | |in the financial report still as sales but in account. | | |4.Replace a motor van that will cost ? 6000, even though this | | |cost will be divided in 6 years it will still show an investment | | |of ? 1000 this financial year | | |5 . Purchase stocks at a lower price- can be done as will show | | |that we have that quanti ty on assets and has not been a loss to | | |the company. |Conclusion to the analysis (results of the investigation) |To conclude I think that by investing in purchasing goods for a | | |lower price, sell to a customer in credit will help his financial| | |report as even though he will losses in stock he will gain the | | |sales in credit and even though he will lose the capital that we | | |will use to buy stock, will increase his stock | |The solution, listed as a set of SMART recommendations |By making this changes and at the beginning of the financial | | |year invest in advertisement which will help him sell the stock | | |purchase at discount and buy a new van will provide him with a | | |very profitable end of year report and a target for beginning of | | |next financial year. | Week 17, Activity 1 1. Companies hold some assets in form of cash to be able to pay for the expenses they are incurred in the hotel, for example to pay for suppliers, pay bills and other expe nses 2. Holding too much cash in a business can be risky as it is not providing with any investment either in the bank or as stock for the business. 3. The costs of having too little stock is not making the business look very profitable and there is the risk that when stock is needed there is not any cash available to purchase what is needed for the business Week 17, Activity 3 Table 17. Solution to a working capital problem in my organisation |Problem identification |Working capital stock taking too long to be deliver | |Analysis (investigation) |Due to the policy that we have to order food products to be | | |deliver next day, confirmer delivery and process payment which | | |takes 30 days to be pay to the company, there are major problems | | |with the items that are not being deliver to the hotels as it is | | |taking too long for the company to get the payment and realise | | |which item has not been deliver | |Conclusion to the analysis (results of the investigation) |To conclude is crucial that a way is set in which the company is | | |aware of any item that has not been deliver in order to speed up | | |the process of redelivery | |The solution, listed as a set of SMART recommendations |Both companies must agree in the desire idea to resolve the | | |problem which is time consuming | |Strengths and weaknesses of the recommendations |Time consuming, staff needs to be re train which will be cost | | |effectively | Week 18, Activity 3 Financial performance For the hotel that I work for, is required a set of financial reports on the daily basics to be able to get the banking done. These reports consist on the daily trial banking which will explain in detail how much was taking on the daily basics on the different method of payments from example how much was taking in cash, visa, MasterCard, American express and also how much was taking as a prepay before the guest arrive in the hotel.The other report that we use and is very important for us is th e credit cards reports as we need to compare the credit cards against what is showing in the pdq slips reports that are printed 3 times at day at the end of any shift, this will conform that staff is taking the corrected amount of money and reporting it on the system that we use. Third set of reports that are use are the guest on house which explains to use how many guest are in house, which room number are the staying, rate pay and any extra packages, the vacant and occupy rooms which are the reports use in case of a fire and to conclude the arrival list with a list of the guest arriving, rate pay and any packages or special requested. Week 19, Activity 2 |Problem identification |Advice MD about ways in which he can restructure Spellman in | | |order to improve performance. |Analysis (investigation) |Currently Spellman is a very profitable company that focus on | | |buying and selling machinery for ice cream manufactures and also | | |is focusing in providing repairs to their m achinery. | | |The problem that they are facing is that there is one person in | | |charge of making all the decisions and coming out with all the | | |solutions, resulting in problems within the company as there is | | |de motivation, lack of product information and other issues. | |The best propose idea to resolve this problem is for the MD to | | |hire a group of managers that will focus in different areas of | | |the country, in order for every employee to have a manager to | | |respond to and get support, and this managers to have the | | |responsibility of making decisions and solving problems, in order| | |to improve the slow decision problem that the company face before| | |and provide the support needed. |Conclusion to the analysis (results of the investigation) |By having this group of managers available the MD will have more | | |time to focus in improving the business and will have to focus on| | |dealing with this groups of managers rather that all the compa ny. | |The solution, listed as a set of SMART recommendations |Is important to understand that this is a time consuming activity| | |that will require and investment to hire this managers and the | | |time to hire and train the correct staff, and will take time to | | |get the managers train correctly and aware of the business. | | | | |But this will result in staff motivation restore and customers | | |will get the support and solutions quicker. | Week 19, Activity 3 The critical success factors and key performance indicators for airline scorecard The balance scorecard is a strategic planning and management system that focus on the current business activities and compares this to the vision of strategic of the organisation, and it focus in looking at four different perspectives of the business and see how they are performing , this are the financial perspective, customer perspective, internal business process and learning and innovating.Focusing in Ryanair a low cost airline which operates with over 300 airlines with over 30 destinations, their strategic focus in having the low cost in the market and their entire major decisions and focus on this making this their success factor. In order to achieve this they had to take into consideration what do they customers expected for them as a company, which are a cheap, straight forward flight, as they are not expected to get any luxuries in their flights, another key performance indicators apart for their customers’ expectations, is the financial perspective which focus in making sure they are still been profitable, this is achieve by Ryanair by always cutting the luxuries and making sure everything is to their basics.For example charging customers for extra luggage, making sure they print their own boarding pass or pay the penalty which is up to ? 60, offering services such as seat selection and priority boarding for an extra charge, these techniques helps the company reduce costs and increase profits . Focusing in the internal business perspective this can be providing customer support when any issues arise and making sure that their flights are meeting their schedules and as innovation perspective Ryanair is very clever with this as they innovate by finding new routes for their customers and competitive prices in order to maintain market position. Week 19, Activity 4Hospital cancer unit performance indicators of each of the E’s Economy: One performance issues that I’m sure must be important is to maintain cost to certain quantity when referring to getting new beds or material because the other ones are too old, this affects the patient comfort and the staff will have to deal with this resources that can be unsafe to use due to no having a reasonable budget, another one is no having the resources to innovate the drugs, no enough financial support to investigate and get new drugs that can help their patients. Efficiency: Referring to using the minimum amount of reso urces specially when referring to drugs can affect the patient health and the time of recovery, also no having the laboratory services available due to maintain the performance measurement can affect the quantity of patients treated and the staff motivation.Effectiveness: No having the time or resources due to maintain the performance can affect the health of any patient, in the other hand no having the resources to hire and train staff that can deal and provide this treatment is very concerning Equity: Proving access to everyone is crucial, due to the lack of resources and staff this is not always possible and this affects many life’s, is crucial to provide the treatment as soon as possible and often as needed to the patients to be able to save as many as possible. Personally I believe that a performance indicator in a hospital should not be the amount of money spend in treatment, in drugs, in innovating new treatments, training staff or proving comfortable atmosphere to the ir patients but the amount of life’s save.

America s Age Of Imperialism - 846 Words

Within history, Imperialism has been the driving force behind the massive stretches of kingdoms across the world. The word Imperialism is derived from the Latin word Imperium; meaning: to rule over large territories. Imperialism itself means â€Å"a policy of extending a country s power and influence through colonization, use of military force, or other means.† In the 19th century Imperialism was used to great effect by Europeans in their African colonies; Cecil Rhodes who founded the De Beers Mining Company, and owned the British South African Company claimed he would â€Å"like to paint the map British red† (Gertrude, 1933), this statement alone shows the sway that the European powers held amongst the rest of the world. Europe’s age of Imperialism was mostly centered on Africa; Africa held great reserves of natural resources that could be sold on an international scale. The process of extracting these resources came from the establishment of colonies. Colonies would be founded through military force and political means. By this time the technology of the world had become so advanced that communication through the colonies could be tethered together at (what was then) break-neck speeds. Colonies spread all across Africa as European occupation had become the norm: with Britain, France, Germany, The United States, and The Ottoman Empire all staked their claims to lands across the world. The description of Imperialism has been provided by many, but George Orwell’s description inShow MoreRelatedThe Age Of America s New Imperialism1668 Words   |  7 PagesImperialism in the 1890s The 1890’s was the age of America’s new imperialism. The idea of imperialism resulted from the belief of Manifest Destiny, the idea of expanding America’s frontier from coast to coast was destined by God. The continuation of filling up western land created a closed frontier, pushing America to expand to other places outside of the mainland. The principle of expanding to other areas was to help America become a world power. The closing of the frontier was introduced byRead MoreThe Imperalistic Monster644 Words   |  3 PagesThe roots of imperialism have emerged from the ground since the beginning of time. Imperialism is the expansion of a countrys power and influence through diplomacy and military force. Imperialist nations of the recent past used brute force to conquer and enforce their control over other parts of the world. For example, when one looks at Europe at the beginning of the 19th century. One can see that the brutal force of Napoleon Bonaparte’s military extended French dominance over much of Western EuropeRead MoreNegative Effects Of Imperialism1139 Words   |  5 Pagesevents are talked about. That just shows what imperialism causes. Imperialism is when a dominant country seeks to increase their size and forces (either by war or diplomacy) a smaller country to submit to their rule. The Age of Imperialism began in the 1870s and went until World War 1. During this time imperialism was very prevalent and the events that took place during this time had lasting effects and still affect us to this day. While imperialism could be seen as beneficial, especially to theRead MoreAmerican Imperialism Research Study Essay1423 Words   |  6 PagesAssociate Program Material Appendix A American Imperialism Part 1 Complete the chart by identifying the following: †¢ Identify the countries or areas where the United States engaged in imperialistic actions during the period from about 1870 to 1914. †¢ Discuss why each area was important to American empire building—political, economic, and social. †¢ Explain America’s expansionist ideals. What were some factors that justified American imperialist actions? †¢ Identify the current politicalRead MoreThe Age of Imperialism Essay1573 Words   |  7 PagesImperialism was a time period in which more developed nations colonized less developed nations. The developed nations took advantage of the less developed nations resources, people, lands, and much more. Many countries lost their freedom and independence due to imperialism, however, they also received new technologies and innovations. Since there were many nations involved, there were many attributes that led up to imperialism. Firstly, the Europeans wanted economic expansion. Since the industrialRead MoreImperialism in South Africa1078 Words   |  5 Pagesplayed a â€Å"game† of which country can imperialize more African countries than the other. Imperialism was a curse to South Africa, because many wars, laws, and deaths were not necessary and would not have happened if South Africa were not imperialized. Imperialism is the domination by one country of political, economic, or cultural life of another country or region and occurred during the 1800’s in Africa. Imperialism in Africa was caused by four factors in Europe: economy, politics/military, humanitarian/religionRead More The Compelling Motives of European Imperialism Essay794 Words   |  4 PagesThe Compelling Motives of Imperialism The presence of Europe in Africa in the late nineteenth century was one of extreme power. The countries of France, Britain, and Germany had especially large claims to the African continent during this time. The motives of imperialism for these countries greatly define Europe at this time. Insatiable desires for economic markets, power and political struggles, the motivating belief in Social Darwinism, and the European idea of superiority were the drivingRead MoreThe Negative Effects Of Imperialism884 Words   |  4 PagesImperialism. Noun. A policy of extending a country’s power and influence through diplomacy or military force. Imperialism is an age-old practice in which powerful countries will engulf or take over smaller weaker countries to expand their empire. New imperialism has the same idea, but it would have started in the 1870’s and the motive to continue this practice was heavily economic. Imperial powers will expand their empire for many different reasons, the victims or the colonist will make an attemptRead MoreThe Global Effects of Imperialism, World War I and the Great Depression1424 Words   |  6 PagesThe Global Effects of Imperialism, World War I and the Great Depression Bentley first talked about cross-cultural interactions as a way to categorize the World’s history. He in addition wrote aboutRead MoreCauses Of Imperialism843 Words   |  4 Pagesprevious historical tension and nationalism. Supporting evidence shows that imperialism was the main and most significant factor of the outbreak of World War 1. Imperialism is defined as the domination of one country’s political, economic or cultural life by another. European countries had been establishing colonies and building empires since the late 1400’s. The period of 1850 to 1914 is often referred to as the â€Å"Age of Imperialism†, since a lot of powers used their military, technological and commercial

Sociological Perspective of the Relationship Between...

Sociological Perspective of the Relationship Between Education and the Economy There seems to be a direct link to what goes on in schools and what takes place at work. The functionalist approach to education and economy is that through socialisation education helps maintain society by introducing young people into values and beliefs such as achievement. They argue that education teaches what is needed within the world of work like numeracy and literacy skills or specific skills for particular jobs. The education system allocates people to the most appropriate jobs, which suits their abilities using examination results. Through the eyes of the functionalists this is seen to be fair because there†¦show more content†¦Schools challenge pupil’s abilities and their talents so that they can be issued into specific jobs. Davis and Moore explained that some people have greater talents than others and to ensure that society functions efficiently the most able individuals are allocated the most efficient jobs. The education system is responsible for this, targeting the people who are most able then training them for important jobs. However, some people would argue that this is far too optimistic. This idea of meritocracy is untrue does not exists. There are certain barriers that get in the way the main one being social class. An example of this is careers such as medicine and law where certain firms will not accept you if you have been to a university that was previously a polytechnic college. There is nothing wrong with these universities but certain people and groups see them as lower class and therefore less likely to employ them. This is a barrier that gets in the way. There is a lack of evidence that schools teach work specific skills, an example of this is how often does a job require you to know quotes from Shakespeare, some subjects have a limited usefulness to the world of work. The principal of having a general consensus in school is not always the case; different social groups have different sets of values. Marxists disagree with this approach stating that its main functionShow MoreRelatedA Study Of Human Social Relationships And Organisations Essay1691 Words   |  7 Pagesthere is a connection between education and social inequilty. The educational system helps ypung people to prepare for the ecomnice system. The structure of the education system helps them with displaine and to prepare them to enter the workforce. As regards to my CA brief I will be discussing what sociologh is. Before I will addressing my main topic which is ,I have been asked to look at the early years sector from a socioligal prepesctive and give the view of 3 leading sociological thinkers and to concludeRead MoreThe Sociological Perceptions Of Health And Illness1552 Words   |  7 Pagesthe sociological perceptions of health and illness. This essay also discusses about the various patterns of health inequality within society, and to evaluate the different perspective and views of health within our society. I t will also provide a brief analysis of two different starts to the study of health and illness. This essay will then move on to examine different health pattern which are gender, ethnicity and class. Health has always been the dominant factor of the society. Sociological investigationRead MoreSociological Theories And Concepts Of Functionalism And Stratification1515 Words   |  7 Pages[http://www.sociologyonline.co.uk]. The term ‘sociology’ was developed by Auguste Comte, a French philosopher, in 1838. Comte believed that scientific facts are able to explain the social world. Sociologists, such as Comte, study issues including: education, inequality and religion. Comte believed that sociologists play crucial roles in guiding society. In the 18th century the ‘Enlightenment’, which was a philosophical movement that stressed human reasoning over bling faith and obedience. At the timeRead MoreSociological Theories And Concepts Of Functionalism And Stratific ation1518 Words   |  7 Pagessocial world [Giddens, A, 2006, p.2]. The term ‘sociology’ was developed by Auguste Comte, a French philosopher, in 1838. Comte believed that scientific facts are able to explain the social world. Sociologists, such as Comte, study issues including: education, inequality and religion. Comte believed that sociologists play crucial roles in guiding society. In the 18th century the ‘Enlightenment’, which was a philosophical movement that stressed human reasoning over bling faith and obedience. At the timeRead MoreSociology Of Education As A Social Institution1489 Words   |  6 PagesSociology of education The sociology of education is a diverse and vibrant subfield that features theory and research focused on how education as a social institution is affected by and affects other social institutions and the social structure overall, and how various social forces shape the policies, practices, and outcomes of schooling (www.thoughtco.com). Sociology of education is the systematic study of educational system within the broader social context. At the heart of sociology is a specialRead MoreSociological Perspective On Human Behavior1544 Words   |  7 PagesSociological Perspective A sociological perspective on human behavior is connected to the society as a whole. It invites us to look for the connections between the behavior of individuals and the structures of the society in which they live. (Appendix 1) One sociological perspective is the Functionalist theory. Functionalism is one of the earliest sociological theories. Emile Durkheim (1858-1917) was a professor and was interested in how society was possible and how society remains stable. ThisRead MoreAubrey Longfield. 2/11/16. Soc 102. Chapter One: Thinking1414 Words   |  6 Pagessocial relationships. A social group is when two or more people share a common identity and form a social relationship. A status is the position one plays in a social group. Roles are rights and obligation set forth by the social group. Culture is defined as the meanings and way of lie of an organization or group and refers to their beliefs, rights, norms, values etc. Sociological Imagination First developed in 1959 by C. Wright Mills, it refers to the ability to draw the connection between our personalRead MoreMacro Sociological Perspectives844 Words   |  4 PagesThe conflict perspective views society less as a cohesive system and more as an arena of conflict and power struggles. Compare and contrast the main tenets of the functionalist and conflict perspectives. â€Å"The conflict perspective views society less as a cohesive system and more as an arena of conflict and power struggles†. This perspective was founded by sociologist Karl Marx (1818-1883) and serves to introduce the concept that â€Å"inequality and specifically inequality under capitalism† existsRead MoreThe Relationship Between Public Sociology And The Tradition Of Positivism913 Words   |  4 PagesThis sociological study will define the relationship between public sociology to the tradition of Positivism. Historically, Positivistic Theory is based on a strict adherence to the scientific aspects of economy and materialism, which seek to analyze society in terms of the physicality of culture and social phenomenon. These traditions stem from the growth of scientific thought and economic analysis found in Marxism, and other ideologies that analyze the material qualities of a culture. In this mannerRead MoreFunctionalism and Marxism. A Critical Evaluation Essa y1135 Words   |  5 Pagesto analyse the nature of society and the complexities within it using collective theories and perspectives. The construction of a sociological perspective can best be illustrated by the application of several fundamental questions, the responses and explanations of which, produce an insight into why there are differences of opinion. Functionalism and Marxism are two of the most influential perspectives within Sociology, and emerged in response to modernity. They are both structuralist theories